Metrica Sports welcomes investment from Barcelona Innovation Hub to democratise tactical analysis in football

Leading sports innovation platform partners with Metrica Sports to make elite analysis tools accessible to coaches and analysts at all levels.

Metrica Sports is proud to announce a strategic investment from the Barça Innovation Hub (BIHUB), FC Barcelona's global platform for sports innovation and knowledge management. This collaboration marks a significant step in the digitalisation of tactical analysis in football, ensuring that cutting-edge technology is available to a broader range of coaches and analysts worldwide.

Thanks to Metrica Nexus, an innovative tool developed after a decade of working with top teams globally, advanced match and tactical analysis technology—once reserved for elite professionals—is now accessible at all levels of the game. With this partnership, Metrica Sports and BIHUB are working together to enhance how football is analysed and understood, helping teams of all sizes to improve performance and decision-making.

Since 2014, Metrica Sports has pursued a clear mission: breaking down the barriers to advanced performance analysis. The company's hardware-free tracking technology can process any video, automatically detecting phases of play—eliminating the need for expensive equipment while offering top-tier insights. Combined with a flexible business model, this approach has enabled Metrica Sports to reach over 1,000 customers worldwide, making game analysis more accessible than ever.

As part of this initiative, starting in April, students enrolled in BIHUB’s online courses will receive free access to Metrica Sports software throughout their training. This ensures that future coaches and analysts can integrate professional tools into their education from the very beginning.

Statement from Rubén Saavedra, CEO of Metrica Sports:

“For the last ten years, we have worked with the best and learned from them. We realised something fundamental: elite teams and lower-tier teams have the same needs. Everyone wants to improve performance; the only difference is the budget. That’s why our mission is clear: to offer the best possible technology to all coaches, from Hansi Flick to the coach of your local youth team. That’s football.”

Statement from Albert Riudalbas, FC Barcelona Director Responsible for BIHUB:

“Artificial intelligence applied to technology is delivering impressive results, like what Metrica Sports offers with its Metrica Nexus instrument. At the Barça Innovation Hub, we’re proud to help introduce new ideas that enrich and enhance the football experience for athletes of all levels, all over the world.”

About Metrica Sports

Founded in 2014, Metrica Sports develops AI-driven game analysis and performance enhancement solutions used by elite teams and coaches at all levels. With a strong focus on accessibility, its hardware-free tracking technologyand its Metrica PlayBase and Metrica Nexus software solutions have revolutionised tactical analysis, democratising access to advanced insights. Today, Metrica Sports proudly serves over 1,000 clients across the globe.