privacy policy

Last updated: March, 1st, 2025

1. Introduction

Welcome to Metrica Sports BV ("Company", "we", "our", "us"). Your privacy is important to us. This Privacy Policy explains how we collect, use, and protect your personal data when you visit our website www.metricasports.com("Website") or use our services.

2. Company Information

  • Company Name: Metrica Sports BV

  • Registered Address: Paasheuvelweg 40, NL-1105 BJ, Amsterdam

  • Contact Email: info@metricasports.com

3. Data We Collect

We may collect and process the following types of personal data:

  • Personal Information: Name, email, phone number, and address.

  • Payment Information: Collected and processed by Paddle, our payment service provider.

  • Technical and Device Information: IP address, browser type, operating system, cookies, and usage data.

  • Tracking Data: Collected through Google Analytics, third-party tracking (e.g., Facebook Pixel, Google Ads).

We do not collect user-generated content such as video uploads or analytics.

4. How We Collect Data

We collect personal data in the following ways:

  • Directly from you: When you sign up, complete forms, or make purchases.

  • Automatically: Through cookies, log files, and tracking technologies.

  • From third parties: Payment providers, analytics services, and social media integrations.

5. Purpose of Data Collection

We process your personal data for the following purposes:

  • Account management: Creating and managing your account.

  • Payment processing: Handling transactions via Paddle.

  • Marketing and communication: Sending newsletters, promotions, and updates (with your consent).

  • Service improvements: Enhancing user experience through analytics and AI-based recommendations.

  • Legal compliance: Ensuring compliance with applicable laws and regulations.

6. Data Sharing and Third Parties

We share personal data with:

  • Payment processors: Paddle for transaction management.

  • Cloud service providers: AWS, Google Cloud.

  • Analytics and tracking providers: Google Analytics, Facebook Pixel, Google Ads.

We do not sell or share data for marketing purposes.

7. Legal Basis for Processing (GDPR Compliance)

We process your data under the following legal bases:

  • Consent: For newsletters, cookies, and marketing tracking.

  • Contract: When necessary to deliver our services.

  • Legitimate interest: For service improvements and security.

  • Legal obligation: Compliance with financial, tax, and regulatory obligations.

8. User Rights

Users have the following rights under GDPR:

  • Right to request data changes or deletion.

  • Right to withdraw consent for marketing communications.

If you wish to exercise these rights, contact us at info@metricasports.com.

9. Data Retention

We retain personal data for as long as your subscription is active. Account deletion requests will be processed upon user request.

10. Security Measures

We implement security measures, including:

  • Data encryption

  • Firewalls

  • Secure payment gateways

  • Access controls to prevent unauthorized data access

11. Cookies and Tracking

We use cookies for essential functionality, analytics, and marketing purposes. You can manage cookie preferences via our Cookie Consent Banner.

12. International Data Transfers

We may transfer data outside the EU (e.g., to AWS, Google Analytics). These transfers are safeguarded using:

  • Standard Contractual Clauses (SCCs)

  • Data Processing Agreements (DPAs)

13. Updates to This Privacy Policy

We may update this Privacy Policy periodically. Any changes will be posted on our website.

For any questions regarding this policy, please contact us at info@metricasports.com.