In 2013, while having after work beers in Amsterdam, the three of us would have passionate discussions about football, but even though we loved Sports Analytics, we didn’t have any analytical tools to support our discussions. Thus, we embarked on a mission to bring elite analysis and media tools to coaches, athletes and fans at all levels of the game.
We started by studying the professional market. We found that teams needed to identify key moments of the game automatically and communicate their feedback to players in a more engaging way. Based on that, we built PLAY.